Hello Kitty -- For Men

The weirdest thing I discovered today? Sanrio, the Japanese creator of Hello Kitty, has started pushing a new line of Hello Kitty products designed for men. Supposedly, they are a little bit edgier and provide an alternative to the pink-heavy Hello Kitty products we all know and love. Apparently, a few male-oriented limited editions have proven popular in Japan, so the company is taking the concept worldwide. I can't really picture most of the men I know getting excited about Hello Kitty, though to be honest I don't know many women who are interested either.